So, I'm at this conference with some buddies and we got in the habit of going to a local bar every night after dinner. One of our group was a non-drinker and a couple people decided to try to get him to drink some beer. They pleaded and begged and even tried some semi-rational argumentation (at least it seemed semi-rational at the time).

Nothing doing. He just doesn't want to drink.

Finally one of the guys says, "Hey, I'll give you $100 if you drink two pints in 15 minutes." Without any hesitation, the non-drinker said, "Heck Yea." And he proceeded to drink the beers and was $100 richer.

I love economics.