I'm in Tokyo for the Mont Pelerin Society meetings. Myron Scholes has given the most enlightening talk so far. But I've also learned something about Japanese pro baseball. I knew that the Nippon Ham Fighters are not "Ham Fighters" but rather "Fighters" sponsored by Nippon Ham, but it's news that all the teams are sponsor-branded. Seibu Lions are sponsored by Seibu, a major private railway company [correction: department store]. The funniest is Yakult Swallows. I thought they were only named after the bird (which is their emblem), but it's also a play on words: coin-op drink machines reveal that Yakult is a beverage company. Swallows, get it? Well, at least I hope it's an intentional play.