Last night, my family took in Callaway Gardens' Fantasy in Lights outdoor Christmas light show. (I was giving an early morning talk there today so I had to drive down last night; the family came along because my wife has wanted to see the show for several years.) The price for the three of us was about $45 and one of us remarked that the show seemed fairly expensive for an outdoor light show. About halfway through the show--which was spectacular--Pee Wee blurts out "this show is cool, they should have charged us more." Economics from the mouths of babes ...