Controversy abounds over a decision by the local KFC franchisee to not offer grilled products because retrofitting existing restaurants would be too expensive. Taking my cue from Don Boudreaux, I sent the following to the local paper:

In its discussion of the local KFC franchisee's decision not to offer grilled products because the special grills would be too expensive, the Commercial Appeal editorialized on May 6 that "it seems reasonable to invest money now for customers who might still be around to buy the product several years later."

Competition means that unexploited profit opportunities do not stay unexploited for very long. If offering grilled products would be a good business decision, then I encourage the KFC franchisee's critics to stop squawking, enter the market, and show us all the error of our ways by earning profits in the market for grilled chicken.