Here's Jeff Tucker on McCafe fancy coffee drinks at McDonald's:

"One of the reasons that the elites loathe places like McDonald's, or Wal-Mart, or Target, or any of these places that cater to Everyman – and you might suppose that the champions of the workers and peasants would love these places – is precisely their capacity to rob the rich of their distinctive social markers. One day it was a sign of class and distinction to drink a latte; the next day, every construction worker is doing it."

...

"Yes, it is all about profits. Sorry socialists: this also means that it is all about people."